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Home De power van post

De power van post

Hoe printmail hyperrelevant blijft in een digitale wereld

Tatjana Raman Katrien Merckx
Book
  • De power van post - 9789401480550
€29.99
€28.49 with an Acco share
Estimated time of delivery: 5 to 15 working days
  • with an Acco share you get a discount on Acco-titles, course materials, fiction or non-fiction and office supplies.
Content

In tijden van steeds toenemende digitalisering lijkt de ouderwetse brievenpost stilaan een anachronisme. Nochtans willen veel merken niets liever dan letterlijk bij mensen binnenkomen. Klassieke folders en leaflets doen precies dat.

In dit boek leggen de auteurs uit hoe je paper mail inzet voor maximale impact. In een inspirerend verhaal tonen ze dat in home advertising een volwaardige plaats verdient in de strategie, ook in communicatie gericht op millennials.

Specifications
Publisher
Uitgeverij Lannoo
Publication date
January 11, 2022
ISBN
9789401480550
Edition
1
Format
Paperback

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