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Home De mediamachine

De mediamachine

hoe geld en technologie de media-economie regeren

Tom Evens
Book
  • De mediamachine - 9789401492713
€34.99
€33.24 with an Acco share
Estimated time of delivery: 1 to 4 working days
  • with an Acco share you get a discount on Acco-titles, course materials, fiction or non-fiction and office supplies.
Content
Het medialandschap evolueert razendsnel. Technologiereuzen zoals YouTube, TikTok en Netflix worden steeds meer de poortwachters van onze media- en entertainmentcontent. Tegelijkertijd zorgen internationale platformen, digitale technologie en veranderend mediagebruik voor ingrijpende uitdagingen voor traditionele mediabedrijven zoals VRT, DPG Media en Mediahuis.Dit boek biedt een unieke blik achter de schermen van de hedendaagse media-economie. Het onthult de economische principes die deze wereldwijde industrie vormgeven en werpt licht op de snelle veranderingen die mediabedrijven dwingen om hun strategieën te herzien.Waarom staan Vlaamse televisiereeksen onder druk? Wat betekent de globalisering van de media voor lokale markten zoals Vlaanderen? En hoe ziet de toekomst van reclame eruit?
Specifications
Publisher
Uitgeverij Lannoo
Publication date
January 27, 2025
ISBN
9789401492713
Edition
1
Format
Paperback

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